Agile Product Management

One of the main values of an Agile transformation is the ability to react quickly to complex market conditions and to develop products that have a much better market fit thanks to the constant validation of hypotheses about the needs of users.

The Agile Product Management course is an intensive series of workshops, discussions, and lectures on how to develop better products by leveraging Lean and Agile practices.

The participants will go through a product creation cycle from the definition of a product vision to its development (see below for the detailed content).

Target audience

This course is intended for anyone responsible for product development, including Product Owners, Product Managers, Directors, Marketers, and Entrepreneurs.


Possessing a working knowledge of any Agile development framework is recommended, but not mandatory.


The objective of this course is to use hands-on exercises to help decision makers maximize the return of their product through the iterative development methodology promoted by Lean and Agile approaches.

What you will learn

·       What is empiricism and when does it offer the greatest return

·       How Lean and Agile practices can help deliver a better product

·       How to create a user-centric product vision

·       How to collaborate efficiently with the team that produces value

·       How to create and order a product backlog that optimizes value

·       How to mitigate product risks through a monitoring and validation cycle


Learn more about Agile Product Management:


Course Content

Presenting the product as a living representation of its users
In this section, we place the product in the context of its users and then review the various product management approaches available to Product Managers.

Defining Agile Product Management
Based on Lean practices, we explore the iterative nature of Agile Product Management and how it serves both the interests of the organization and its users. We also review its impact on the product’s lifecycle.

Creating a vision
We review common tools used in the process of defining the product vision, such as the Business Canvas Model, the Empathy Map, the Value Proposition Canvas, and the Customer Journey Map.

Collaborating to realize the vision
We go through the creation of the Product Roadmap through Story Mapping and Release Planning. We also review the Product Backlog and the various types of items found inside. Finally, we explore the art of User Story Writing and Splitting.

Prioritizing the development efforts
In this section, we go over the concepts of value and how our value perspective is based on assumptions that need to be validated. We review the Kano Model as well as the Risk First / Value First prioritizing strategies.

Measuring the impact of the development efforts
We review the various metrics available to guide the development efforts and validate the product’s performance. We also introduce the concept of Innovation Accounting and present alternative validation approaches such as A/B Testing and Feature Toggling.

Ask for a private session with your Product Owner

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